How would you describe the target ROAS bidding strategy?

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Question: How would you describe the target ROAS bidding strategy?

  • It determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search.
  • It uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return.
  • It determines that if a user’s search is likely to generate a conversion with low value, target ROAS will bid high on that search.
  • It analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads – Measurement Certification" page.

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