Question: Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
- Google Search, Google Play, YouTube, Discover and three million sites and apps in the Google network
- Gmail, Google Search, Google Play and three million videos in the YouTube network
- Google Search, Google Play, Discover, Gmail and Google Maps
- Three million sites and apps in the Google and YouTube networks
Explanation
App campaigns rely on human input to define the operating framework for automation. Thoughtful budget and bidding decisions give Google Ads clear limits for spend and performance goals. Strategy and objectives should be reviewed over time so optimization stays aligned with business needs. Machine learning also needs sufficient conversion data and learning time before performance changes are judged.
Why the other options are incorrect
Weekly asset swaps Replacing the full asset library too often can disrupt learning and remove useful creative signals.
Hourly adjustments Reacting to short-term fluctuations can interfere with automated optimization.
Source for verification
https://support.google.com/google-ads/answer/6247380?hl=en
https://support.google.com/google-ads/answer/6167158?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.