Question: What's the advantage of identifying app users with high lifetime value in a Google App campaign?
- Proactively target an audience with most-engaging video assets.
- Focus marketing efforts only on those users who are already engaging with an app regularly.
- Send push notifications to high-value users, reminding them to use an app.
- Focus marketing strategies on similar users who bring long-term value to a business.
Explanation
Lifetime value helps connect app promotion to revenue quality instead of install volume alone. In App campaigns, value-based signals can help Google Ads optimize toward users likely to generate stronger long-term business results. This is especially useful after enough conversion data exists to move beyond basic acquisition goals. The strategy supports growth by using high-value user behavior as a model for future optimization.
Why the other options are incorrect
Video assets Creative selection is not the main purpose of identifying high-value app users.
Existing users Limiting marketing only to current engaged users would restrict growth opportunities.
Push notifications Push notifications are managed outside Google Ads optimization.
Source for verification
https://support.google.com/google-ads/answer/6247380?hl=en
https://support.google.com/google-ads/answer/10518330?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.
good