What’s the difference between qualitative and quantitative research?

  • Qualitative studies generate data based on observing a person or thing directly; quantitative data is gathered indirectly.
  • Studies that are quantitative in nature generate data based on observing a person or thing directly, whereas qualitative data is gathered indirectly
  • Quantitative studies are only done via surveys; qualitative studies can be done a myriad of ways.
  • Qualitative studies give you better insights than quantitative studies.
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Leave a Comment

Share via
G Certification Course We would like to show you notifications for the latest news and updates.
Dismiss
Allow Notifications
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Send this to a friend