Question: Which survey asks the following question: How easy was it for you to handle your issue?
- Customer effort score
- Net promoter score
- Customer satisfaction survey
- None of the above
Explanation
A Customer Effort Score (CES) survey measures the ease of a customer’s experience in completing a task or resolving an issue. HubSpot Service Hub uses CES to identify friction points in processes and support interactions. Responses highlight areas where processes can be simplified to improve customer experience. CES focuses on effort rather than satisfaction or loyalty metrics.
Why the other options are incorrect
Net promoter score: Measures likelihood to recommend, not effort.
Customer satisfaction survey: Captures satisfaction with an interaction, not the ease of completion.
None of the above: CES is the official survey type for this question.
Source for verification
HubSpot Customer Effort Score Overview
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