Question: You manage a beauty brand and know that current viewing trends make it harder than ever to deliver reach and results with TV alone. So, you're considering adding YouTube to your media plan to help achieve your efficient reach and frequency goals. What tool or solution should be used as the first step to explore cross-media impact and forecast reach?
- Search Lift
- TV data in Reach Planner
- Brand Lift
- Insights Finder
Explanation
A cross-media forecast is needed before adding YouTube to a TV media plan. Reach Planner can estimate reach, frequency, and other media metrics for plans that include YouTube and television. It helps identify how YouTube can extend reach beyond TV-only delivery. This makes it the appropriate first planning step before running brand or lift measurement.
Why the other options are incorrect
Brand Lift measures changes in brand perception after exposure, not forecasted cross-media reach.
Insights Finder helps discover audience insights, not forecast TV and YouTube media impact.
Search Lift measures search behavior impact, not reach and frequency planning.
Source for verification
Google Ads Help: About TV in Reach Planner support.google.com
Google Ads Help: About Reach Planner support.google.com
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads - Measurement Certification" page.