Question: You should conduct buyer persona interviews with all of the following people EXCEPT:
- Your customers.
- Prospects actively going through the sales cycle.
- People who never considered your solution.
- People who considered your solution, but chose a competitor.
Explanation
Buyer persona interviews should avoid people who are still in an active buying process because the decision is not complete. Their answers may change as they compare options, speak with sales, or encounter new objections. Strong persona research includes people who can reflect on the full decision path with enough context. Customers, lost opportunities, and non-buyers can each reveal useful patterns about motivations, barriers, and fit.
Why the other options are incorrect
Customers can explain what influenced their decision and what mattered during the buying process.
People who never considered your solution can reveal awareness gaps and barriers to market fit.
People who chose a competitor can explain objections, comparison criteria, and lost-deal factors.
Source for verification
https://knowledge.hubspot.com/settings/create-and-edit-personas
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