Question: You're creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?
- Use engaging pacing and tight framing.
- Build suspense with a slow pace to start.
- Set up scenes to be zoomed out so viewers can see all story elements.
- Keep visuals low-contrast to avoid overwhelming viewers.
Explanation
Google’s ABCDs use Attract to describe how video creative earns and sustains attention. Engaging pacing helps maintain momentum and reduces early drop-off. Tight framing makes the subject easier to see, especially on mobile screens. Together, pacing and framing help the creative feel immediate and easy to process.
Why the other options are incorrect
Low-contrast visuals: Low contrast can make the ad less visually clear and less attention-grabbing.
Zoomed out scenes: Wide framing can make key details harder to see on mobile screens.
Slow pace: A slow opening can delay engagement and increase the chance of viewer drop-off.
Source for verification
https://support.google.com/google-ads/answer/14783551
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