Question: Pricing for both Starter and Plus is based upon what type of model?
- CPM
- Flat rate
- Yearly subscription
- Monthly fee
Explanation
Starter and Plus use an impression-based buying structure for Waze Local advertising. This model fits map-based ad delivery because advertisers pay for exposure to drivers within the Waze environment. It supports formats such as Branded Pins, Promoted Search, and Zero-Speed Takeover. Budget settings may control spend, but the pricing basis remains tied to delivered impressions.
Why the other options are incorrect
Flat rate does not describe impression-based media buying.
Yearly subscription is not the Waze Local pricing structure.
Monthly fee describes a billing cadence, not the pricing model.
Source for verification
https://support.google.com/wazeads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Waze Ads Fundamentals Assessment" page.