Question: Nearly half (46%) of all Waze users have a yearly household income of what amount?
- $50K or less
- $75K
- $90k
- $100K or more
Explanation
This audience statistic identifies an upper-income segment within the U.S. Wazers profile. It supports Waze Ads positioning by showing that the platform reaches drivers with meaningful purchasing power. Household income is used as an audience insight for planning localized campaigns. The figure describes user composition, not pricing, targeting mechanics, or campaign performance.
Why the other options are incorrect
$50K or less points to a lower-income segment than the one associated with the stated percentage.
$75K does not match the reported household-income benchmark.
$90k is not the income threshold tied to the 46% audience statistic.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Waze Ads Fundamentals Assessment" page.