Question: What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?
- Raise their profile
- Increase location awareness
- Drive in-store traffic
- All of these
Explanation
Waze Local helps advertisers reach nearby drivers during active navigation moments. Its map and search placements improve visibility for business locations. Location-based calls to action support Navigations and potential store visits. The combined value covers awareness, profile-building, and movement toward the business.
Why the other options are incorrect
Profile-building is incomplete because it covers only one benefit of Waze Local advertising.
Location awareness is incomplete because it excludes action toward the business location.
In-store traffic is incomplete because it excludes visibility and awareness benefits.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Waze Ads Fundamentals Assessment" page.