Question: How do you calculate an Ad’s Click-Through Rate (CTR)?
- Ad Unit Clicks/Impressions
- Impressions/Ad Unit Clicks
- Navigations/Ad Unit Clicks
- None of these
Explanation
Click-Through Rate (CTR) measures the share of delivered ad exposures that produced an ad click. In the Waze Dashboard, this connects engagement volume to total ad delivery. Impressions provide the exposure base for the calculation. Ad Unit Clicks provide the interaction count used to determine the rate.
Why the other options are incorrect
Impressions/Ad Unit Clicks reverses the required relationship between exposure and clicks.
Navigations/Ad Unit Clicks compares two actions instead of measuring clicks against exposure.
None of these is incorrect because one listed calculation matches the standard CTR metric.
Source for verification
https://support.google.com/wazeads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Waze Ads Fundamentals Assessment" page.