Question: You're creating an app campaign and it's time to consider creative assets. What's the cap for the number of HTML, image and video assets per ad group for an app campaign?
- 5
- 10
- 8
- 20
Explanation
In App campaigns, each ad group can include up to 20 image assets, 20 video assets, and 20 HTML5 assets. This asset capacity gives Google Ads automation more creative material to combine across eligible inventory. A broader asset set can improve ad coverage across placements and formats. Supplying multiple asset types supports stronger creative testing and optimization.
Why the other options are incorrect
8 This is below the allowed asset limit for images, videos, and HTML5 assets.
5 This understates the ad group asset capacity for App campaigns.
10 This is only half of the allowed limit for each supported asset type.
Source for verification
https://support.google.com/google-ads/answer/12575501?hl=en
https://support.google.com/google-ads/answer/9948381?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.