Question: Why is it important to combine Shorts and long-form video as a content strategy on an artist’s channel?
- Better subscriber growth.
- Content is key to an artist’s brand.
- Better overall watch time.
- All of the above.
Explanation
Combining Shorts and long-form video supports both discovery and deeper fan engagement on an artist’s channel. Shorts can reach new audiences quickly, while long-form video gives fans more complete music, story, and personality-driven content. A mixed content strategy strengthens an artist’s brand because different formats serve different moments in the fan journey. Using both formats can also support subscriber growth and increase overall viewing activity across the channel.
Why the other options are incorrect
Better subscriber growth is incomplete because subscriber growth is only one benefit of combining formats.
Content is key is incomplete because brand-building also works alongside discovery and viewing performance.
Better overall watch time is incomplete because watch time is only one performance benefit of a mixed format strategy.
Source for verification
https://artists.youtube/resources/shorts/
https://artists.youtube/resources/growing-your-audience/
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