Question: Wati is exploring using LinkedIn Audience Network to drive brand awareness. Would this be a good idea?
- Yes, LinkedIn Audience Network helps marketers expand their targeting on LinkedIn
- No, LinkedIn Audience Network can limit your performance across advertising objectives
- Yes, LinkedIn Audience Network helps marketers reach targeted professionals across multiple touch points and in different environments
- No, LinkedIn Audience Network narrows a marketers targeting
Explanation
LinkedIn Audience Network is useful for brand awareness because it extends eligible Sponsored Content delivery beyond the LinkedIn feed. The same LinkedIn targeting criteria, budget, and bid settings apply when the placement is enabled. This can increase reach while still using LinkedIn’s professional audience signals. It also supports brand safety controls through approved third-party apps and sites.
Why the other options are incorrect
Expand targeting on LinkedIn is incomplete because LinkedIn Audience Network extends delivery beyond the LinkedIn feed.
Limit performance is incorrect because the placement is designed to help scale eligible campaigns.
Narrow targeting is incorrect because the placement expands delivery opportunities rather than reducing them.
Source for verification
https://www.linkedin.com/help/lms/answer/a423409
https://business.linkedin.com/advertise/ads/audience
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.