Question: When you are setting up your retargeting audience, you should add as many targeting layers as possible to narrow it down.
- False
- True
Explanation
Adding too many targeting layers can make a Matched Audiences retargeting segment too small to deliver effectively. Retargeting is already based on prior engagement, so extra filters should be used only when they support the campaign objective. LinkedIn requires sufficient audience scale for delivery, and location targeting can further reduce eligible member accounts. A broader retargeting audience usually gives Campaign Manager more opportunity to optimize delivery.
Why the other options are incorrect
True encourages unnecessary audience restriction, which can reduce scale and limit delivery for retargeting.
Source for verification
https://www.linkedin.com/help/lms/answer/a424450
https://www.linkedin.com/help/lms/answer/a423690
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