Question: How many times will we show members an ad from the same company page within a 48-hour period?
- Up to 2
- Up to 5
- Up to 3
- Up to 4
Explanation
LinkedIn controls repeated delivery through ad frequency, which tracks how often a member account is shown advertising within a defined time period. This cap prevents excessive exposure from one Company Page while still allowing enough impressions to support awareness and recall. The 48-hour window is a delivery-control rule, not a bidding or budget setting. It helps balance advertiser reach with member experience across LinkedIn ad placements.
Why the other options are incorrect
Up to 2 is too restrictive for LinkedIn’s stated delivery limit within the 48-hour window.
Up to 3 understates the allowed exposure from the same company source.
Up to 4 is below the LinkedIn delivery cap used for this scenario.
Source for verification
https://www.linkedin.com/help/lms/answer/a6514218
https://www.linkedin.com/help/lms/answer/a421454
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.