What percentage of decision makers say that thought leadership can be effective in influencing their purchasing decisions?

Question: What percentage of decision makers say that thought leadership can be effective in influencing their purchasing decisions?

• 39%
• 49%
• 29%
• 19%

Explanation

LinkedIn’s thought leadership research shows that high-quality insight can influence purchasing behavior, not just awareness. The stated figure comes from LinkedIn and Edelman research on how decision-makers respond to credible business content. This supports using thought leadership to shape vendor perception during the consideration stage. The key value is insight that helps buyers evaluate challenges, options, and trusted providers.

Why the other options are incorrect

39% is below the LinkedIn-reported benchmark for purchasing influence.

29% relates to a lower engagement or insight-quality finding, not purchasing influence.

19% is not the LinkedIn-reported figure for this thought leadership impact measure.

Source for verification

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/power-of-thought-leadership-on-linkedIn-94418.pdf

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.