Question: Which of the following is the first step in setting up conversion tracking?
- Modify the tag for your website or app after requesting it from your web administrator.
- Add a conversion tracking tag to your website or app after modifying it in Google Ads.
- Request a snippet of code from your web administrator and add it to your website for everyone you want to track.
- Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
Explanation
Google Ads begins measurement by defining a conversion action, because the system must know which customer activity should be counted as valuable. This setup determines details such as conversion category, value, and counting method. After the action is created, Google Ads can provide the required tag or app setup instructions. Without this step, installed tags would not have a defined action to report against.
Why the other options are incorrect
Website/app tag modification happens after the conversion action is created.
Code snippet request is not the first setup step because Google Ads must first define what will be measured.
Tracking tag installation comes after the conversion action and tag instructions are generated.
Source for verification
https://support.google.com/google-ads/answer/1722054
https://support.google.com/google-ads/answer/12216424
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads - Measurement Certification" page.