Question: A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
- Enhanced conversions for web uses Google Analytics to unlock more powerful bidding.
- Enhanced conversions for web uses third-party data to improve the accuracy of your conversion measurement.
- Enhanced conversions for web uses third-party data to unlock more powerful bidding.
- Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.
Explanation
Enhanced conversions for web improves conversion measurement by sending hashed first-party customer data from a website conversion event. Google Ads uses this privacy-safe data to better match conversions to ad interactions. Stronger conversion signals can improve Smart Bidding because bidding systems optimize using measured conversion outcomes. This feature is designed for website conversions, not offline lead imports or third-party audience data.
Why the other options are incorrect
Third-party data is incorrect because enhanced conversions use first-party customer data.
Audience data is too broad because the feature depends on hashed customer data captured during conversion events.
Deeper lead data describes enhanced conversions for leads, not the web version.
Source for verification
https://support.google.com/google-ads/answer/9888656
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads - Measurement Certification" page.