Question: How do playlists affect watch time on a channel?
- Playlists can increase watch time because viewers will often keep watching videos in a sequence.
- Playlists can increase watch time because viewers are unable to exit the playlist.
- Playlists can decrease watch time because viewers almost never watch more than one video at a time.
- Playlists have no effect on watch time.
Explanation
Playlists can support more watch time by organizing related videos into a continuous viewing path. When viewers start a playlist, YouTube can play the next video in sequence, reducing friction between videos. This helps keep fans engaged with the artist’s catalog, including official videos, live performances, and tour content. Curated playlists also make the channel easier to navigate for viewers who want more related content.
Why the other options are incorrect
Unable to exit is incorrect because viewers can leave a playlist at any time.
Almost never watch more than one video is incorrect because playlists are designed to encourage sequential viewing.
No effect is incorrect because playlists can influence how viewers continue watching channel content.
Source for verification
https://support.google.com/youtube/answer/57792
https://artists.youtube/resources/channel-optimization/
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "YouTube Music Assessment" page.