Question: Nutrition Co. wants to use influencers to promote products from their Amazon Store. Which type of promotional offering is best for Nutrition Co. to use?
- A price discount
- A Lightning Deal
- A social media promo code
Explanation
Social media promo codes are designed for sharing promotional offers through off-Amazon channels such as influencers, creators, and social posts. They can direct shoppers to a promotional landing page that features eligible products from the brand. This makes them suitable for influencer-led traffic because the offer can be distributed outside the Amazon store. The format supports campaign tracking and promotion discovery without requiring a time-bound deals placement.
Why the other options are incorrect
Price discount is a direct on-page promotion, but it is not the best format for influencer distribution.
Lightning Deal is a short-duration deal placement on Today’s Deals, not a social promotion tool for influencer sharing.
Source for verification
https://sellercentral.amazon.com/help/hub/reference/external/G202132700
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.