Question: Which of the following metrics are included on the top search terms report?
- Conversion share
- Order units
- Repeat customer count
or
- Ordered units
- Combination %
- Top clicked brands
Explanation
Brand Analytics includes the Amazon Search Terms report for understanding customer search behavior in the Amazon store. This report ranks popular search terms and shows performance details for the most-clicked products associated with each term. The included fields connect search demand with competitive click and purchase behavior. Unit sales, repeat-customer data, and basket-combination data belong to different retail analytics views.
Why the other options are incorrect
Order units is not a field in the Amazon Search Terms report.
Repeat customer count belongs to customer behavior analysis, not top search term reporting.
Ordered units is a sales performance metric, not a search-term report metric.
Combination % belongs to market basket or product-combination analysis, not top search terms.
Source for verification
https://sellercentral.amazon.com/gp/help/external/5NXWNY8HUD3VDCW
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.