Question: Accent Athletics recently started using Amazon Live, how can they use this tool to further engage with customers?
- By sponsoring Amazon Influencer livestreams that are produced by top influencers.
- By running Sponsored Products campaigns to help drive more product detail page views.
- By creating product bundles to feature in future livestreams.
Explanation
Amazon Live helps brands engage customers through interactive, shoppable livestreams. Brands can work with creators and sponsor influencer livestreams produced using the Amazon Live Creator app. This supports customer engagement because livestreams allow product demonstrations, storytelling, and real-time interaction. The format is designed to drive product discovery and consideration through creator-led content.
Why the other options are incorrect
Sponsored Products can drive product detail page traffic, but it is not the Amazon Live engagement method described here.
Product bundles can support catalog strategy, but creating bundles is not the specific customer engagement capability of Amazon Live.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-live
https://advertising.amazon.com/library/guides/video-marketing
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.