Question: Kitchen Smart is an Amazon.com seller that wishes to run a promotional offering to help get customers to purchase complementary items together and get rid of some surplus inventory. Which type of promotional offering would be best for Kitchen Smart to run?
- A coupon
- A buy one get one promotion
- A social media promo
Explanation
Promotions can be configured so a customer receives one or more free items after meeting a purchase requirement. This supports complementary-item purchasing because the offer is tied to adding related products to the order. It also helps reduce surplus inventory by assigning the free-item benefit to products the seller wants to move. Unlike a simple discount, this structure encourages a larger basket through a defined purchase condition.
Why the other options are incorrect
A coupon lowers the price of a product or set of products, but it does not specifically drive customers to purchase complementary items together.
A social media promo is designed for sharing a promotional code through external channels, not for structuring a paired-item offer.
Source for verification
https://sell.amazon.com/blog/seller-promotions
https://sell.amazon.com/blog/create-promo-codes
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.