Question: Which metric can you find on the Amazon Retail Analytics traffic dashboard?
- The total number of views the product detail page receives, when a vendor is the featured seller.
- The total number of stock units in Amazon fulfillment centers that is in sellable condition.
- The estimated stock necessary to satisfy customer demand.
Explanation
Amazon Retail Analytics separates traffic reporting from inventory and forecasting reporting. The Traffic dashboard focuses on customer visibility signals for vendor ASINs. Featured Offer Page Views belongs in traffic analysis because it connects shopper exposure with the vendor’s active retail offer. Inventory availability and demand planning are evaluated in separate retail operations views.
Why the other options are incorrect
Sellable inventory units is an inventory metric, not a traffic metric.
Estimated stock need is a forecasting or replenishment metric, not a traffic metric.
Source for verification
https://sell.amazon.com/tools/amazon-brand-analytics
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.