Question: What does an active Amazon.com selling partner need to do to participate in Prime Day?
- Have products for sale on Amazon.com.
- Opt-in to participate on their product detail page.
- Submit a form in Seller Central.
Explanation
Active selling partners can participate in Prime Day when they have products available for sale in the Amazon store. Participation is tied to being ready to sell during the event, including having active listings and sufficient retail readiness. Additional deal or advertising tactics may require separate setup, but basic participation starts with products being listed for sale. This aligns with Prime Day as a high-traffic shopping event where sellers can attract demand through available offers.
Why the other options are incorrect
Product detail page opt-in is incorrect because participation is not activated from the product detail page.
Seller Central form is incorrect because having products for sale is the baseline requirement, not submitting a general participation form.
Source for verification
https://sell.amazon.com/prime-day
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.