Question: After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
- Increase budget for the lower-performing campaigns to continually drive traffic to your products
- Use more general keywords for the lower-performing campaigns to continually drive traffic to your products
- Reallocate your ad budget from lower-performing to the higher-performing campaigns
Explanation
Budget should be shifted toward campaigns that are generating stronger purchase results because those campaigns are using spend more effectively. Budget optimization helps prioritize investment where campaign insights show better sales outcomes. Moving spend away from lower-performing campaigns can reduce inefficient traffic and improve overall account performance. This approach supports purchase growth by giving stronger campaigns more opportunity to deliver.
Why the other options are incorrect
Lower-performing campaigns should not automatically receive more budget because weak purchase results may increase inefficient spend.
General keywords can expand traffic, but they may reduce relevance and do not directly solve weak purchase performance.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/library/guides/advertising-budget
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