Question: A review of your Sponsored Display campaign shows low click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
- Use purchases remarketing
- Use lifestyle audiences
- Use suggested targets and dynamic segments
Explanation
Suggested targets and dynamic segments help improve Sponsored Display campaign relevance by using Amazon Ads recommendations and audience signals to identify stronger targeting opportunities. Low click-through rate indicates that the current targeting may not be reaching shoppers who are likely to engage with the ad. Low new-to-brand orders suggests the campaign needs broader discovery-oriented targeting instead of focusing mainly on existing shoppers. This strategy can help refine reach, improve engagement, and support new customer acquisition.
Why the other options are incorrect
Purchases remarketing focuses on shoppers with prior purchase behavior, so it is less aligned with improving new-to-brand growth.
Lifestyle audiences can support reach, but they are broader and less directly optimized through Amazon Ads targeting recommendations.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
https://advertising.amazon.com/library/guides/sponsored-display-best-practices
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