Question: Paulo recently launched a Sponsored Products campaign to help boost sales of a new product. The only product in the campaign has just lost the Featured Offer. How will this affect the campaign?
- The Sponsored Products campaign will pause until the product becomes the Featured Offer again.
- The Sponsored Products campaign will stop.
- The Sponsored Products campaign will continue to run as normal.
Explanation
Sponsored Products ads only display when the advertised product is eligible and currently winning the Featured Offer.
When the only advertised product loses the Featured Offer, the ad is no longer eligible to serve.
Because there are no other products in the campaign, delivery stops until eligibility is restored.
This protects the customer experience by preventing ads from driving traffic to an offer that is not featured.
Why the other options are incorrect
Pause is inaccurate because the campaign does not change to a paused status; the ad becomes ineligible to display.
Continue to run is incorrect because Sponsored Products require Featured Offer eligibility to display.
Source for verification
https://advertising.amazon.com/library/guides/creating-your-brand-foundation-on-amazon
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Retail Certification" page.