Question: Organique is a beauty company selling products on Amazon.com and uses their own resources to fulfill orders. Which of the following best describes Organique?
- A seller leveraging Merchant Fulfilled Network (MFN)
- A seller leveraging Fulfillment by Amazon
- A vendor leveraging Amazon retail
Explanation
Merchant Fulfilled Network (MFN) means the seller manages storage, packing, shipping, and customer service using their own resources. This fulfillment model keeps operational control with the seller instead of transferring fulfillment tasks to Amazon. It is suitable when the seller wants to handle orders through internal logistics or third-party carriers. In Amazon retail terminology, this is seller-fulfilled order management through Seller Central.
Why the other options are incorrect
Fulfillment by Amazon is incorrect because Amazon would store inventory, ship orders, and handle customer service.
Amazon retail is incorrect because vendors sell products directly to Amazon, which then sells them to customers.
Source for verification
https://sell.amazon.com/programs/fulfilled-by-merchant
https://sell.amazon.com/fulfillment-by-amazon
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Retail Certification" page.
