Question: Which of the following is a paid subscription service that gives customers access to additional services on Amazon.com such as fast, free shipping, and exclusive deals?
- Amazon Prime
- Amazon Brand Registry
- Seller University
Explanation
Amazon Prime is a paid membership program that provides customers with added Amazon.com benefits. Its retail benefits include fast, free delivery on eligible items and access to member-only deals. These services are customer-facing benefits, not seller enrollment or brand protection tools. In Amazon retail terminology, Amazon Prime supports the shopping experience by improving delivery value and promotional access.
Why the other options are incorrect
Amazon Brand Registry protects enrolled brands and unlocks brand-building tools, not customer membership benefits.
Seller University provides seller education resources, not a paid customer subscription service.
Source for verification
https://www.amazon.com/gp/help/customer/display.html?nodeId=G6LDPN7YJHYKH2J6
https://www.amazon.com/amazonprime
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Retail Certification" page.
