Question: In order to be eligible to sell products through Vendor Central, products must have a registered trademark.
- True
- False
Explanation
Vendor Central is the Amazon platform for first-party vendor relationships, where brands sell inventory directly to Amazon.
Vendor-side brand access is tied to Amazon’s brand verification process through Brand Registry.
Amazon requires a brand name with an active trademark record from an accepted intellectual property office.
The trademark must match the brand shown on the product or packaging, which helps confirm brand ownership before vendor-side brand tools are used.
Why the other options are incorrect
False conflicts with Amazon’s brand-verification requirements for Brand Registry and vendor-side brand access.
Source for verification
https://advertising.amazon.com/library/guides/creating-your-brand-foundation-on-amazon
https://sell.amazon.com/brand-registry
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