Question: In order to register in Amazon Brand Registry, a selling partner must have which of the following?
- An active registered brand name, trademark, and the associated government-registered trademark number.
- A product listed on Amazon.com for over 90 days.
- An ASIN that is sold, manufactured and distributed globally.
Explanation
Amazon Brand Registry verifies brand eligibility through ownership of a qualifying trademark. Amazon uses trademark information to confirm that the brand identity in the application matches official intellectual property records. This requirement helps connect brand protection tools to the rightful brand owner or authorized account. The program then supports stronger control over branded listings and access to brand protection features.
Why the other options are incorrect
Product listed on Amazon.com is incorrect because listing age is not the basis for Amazon Brand Registry eligibility.
ASIN is incorrect because global manufacture, sale, and distribution of one product identifier do not establish brand ownership.
Source for verification
https://sell.amazon.com/brand-registry
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