Question: Michelle wants to know how she can improve her business listing so it reaches the most people online. What can she do to get the information she needs?
- She can use insights to see how many people saw her business online and the types of things they were searching for when her listing appeared.
- She can review the call information to see how many customers are calling her directly from their online search.
- She can ask her customers to provide the information as part of their review.
- She can review her AdWords Express account to see what ads she has connected to her listing.
Explanation
Insights provides performance data for a Google Business Profile. It shows how customers discover the profile across Google surfaces. Search query data helps identify the terms people used before the profile appeared. This information supports profile optimization by showing visibility and customer behavior patterns.
Why the other options are incorrect
Call information shows direct phone activity, but it does not provide broader discovery data.
Customer reviews reflect customer opinions, not profile reach or search behavior.
AdWords Express account relates to simplified advertising, not organic profile performance.
Source for verification
https://support.google.com/business/answer/9918094
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google My Business Basics" page.