Question: When referring readers to an external video in your email, what visual element can help increase the click-through rate?
- A thumbnail graphic with a clear "play" button
- An animated GIF of the video
- A large "Buy Now" button
- A screenshot of the video title
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Engage & Convert: The Ultimate Email Marketing Guide" page.
