Question: Which form of email authentication attaches your brand’s logo to your messages to authenticate your emails?
- DMARC
- BIMI
- DKIM
- ESP
Explanation
BIMI is used to display a verified brand logo in supported inboxes after required authentication policies are in place. In HubSpot, using BIMI requires a properly configured DMARC policy. The logo display helps recipients visually recognize the brand behind the email. This feature builds on domain authentication rather than replacing core authentication records.
Why the other options are incorrect
DMARC is incorrect because it defines how receiving servers handle unauthenticated email, but it does not attach the logo itself.
DKIM is incorrect because it authenticates the sending domain, but it does not display a brand logo.
ESP is incorrect because it refers to the sending platform, not a brand-logo authentication standard.
Source for verification
https://knowledge.hubspot.com/marketing-email/use-bimi-to-display-your-verified-brand-logo-in-emails
https://knowledge.hubspot.com/marketing-email/overview-of-email-authentication
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