Question: A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords "organic," "produce," and "delivery." How will phrase match help the company's Search Ads campaign?
- If the search terms contain all three of the exact keywords, their ad will appear.
- If the search terms have the same meaning as the keyword, their ad will appear.
- If the search terms are related to the keyword, their ad will appear.
- If the search terms include the keyword's meaning, their ad will appear.
Explanation
The phrase match configuration strikes a strategic balance between precision and reach. It triggers your ad when a user's search query includes the core meaning of your designated keywords. This means the ad can successfully appear even if the user adds additional words before or after the target phrase, or if they use a close variation that retains the identical intent. For the phrase "organic produce delivery," the ad is eligible to show on searches like "local organic produce delivery near me" or "home delivery for organic produce" because the fundamental semantic meaning of the business offering remains intact within the user's longer query.
Why the other options are incorrect
If the search terms contain all three of the exact keywords is incorrect because modern match types focus on the underlying intent and meaning rather than strictly requiring the exact vocabulary words to be present.
If the search terms have the same meaning as the keyword is incorrect because this strictly defines exact match behavior, which limits the query to the precise intent of the keyword without allowing for broader inclusion of other concepts.
If the search terms are related to the keyword is incorrect because this defines broad match behavior, which expansively triggers ads on tangentially related topics even if the specific meaning of the original phrase is not directly included.
Source for verification
https://support.google.com/google-ads/answer/7478529
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Certification" page.