Question: A leading supply chain company is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal?
- Performance Planner uses sales figures to provide a historical conversion total for each location.
- Performance Planner shares insight into optimization strategies for each campaign based on competitive insights.
- Performance Planner uses competitor bids and budgets to decide the best possible budget for a specific location.
- Performance Planner forecasts opportunities to help make the most of seasonal demand.
Explanation
Performance Planner helps estimate how changes to budget and bid settings may affect future results, which makes it useful for prioritizing a seasonal promotion. Google Ads states that its forecasts are refreshed daily, based on the last 7–10 days, and adjusted for seasonality. It also helps advertisers review monthly and quarterly projections so they can plan around periods when demand is expected to rise. That makes it useful for identifying forecasted opportunities tied to winter demand rather than relying only on past performance. Google Help+1
Why the other options are incorrect
A) This describes historical location reporting, but Performance Planner is a forecasting tool rather than a location-by-location sales history tool. Google Help+1
B) This refers to competitive optimization insight, which is not the primary function of Performance Planner. Google Help
C) Google Ads says Performance Planner simulates auction outcomes and considers factors such as competitor activity, but it does not set the best location budget by directly using competitors’ bids and budgets. Google Help
Source for verification
https://support.google.com/google-ads/answer/9230124?hl=en
https://support.google.com/google-ads/answer/13776350?hl=en
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