A leading supply chain company is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal?

Here is the answer of the question: A leading supply chain company is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal?

• Performance Planner uses sales figures to provide a historical conversion total for each location.
• Performance Planner shares insight into optimization strategies for each campaign based on competitive insights.
• Performance Planner uses competitor bids and budgets to decide the best possible budget for a specific location.
• Performance Planner forecasts opportunities to help make the most of seasonal demand.

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