Question: A business owner is setting up their first Video action campaign and wants to get optimal results from the ads. Which recommended best practice should they follow?
- They should make sure that videos are no longer than five seconds.
- They should make sure that videos are longer than eight seconds.
- They should run five ad variants per campaign.
- They should run a single ad variant per campaign.
Explanation
For a Video action campaign, Google recommends using five videos, not just one, so the system has more creative combinations to test and optimize across eligible inventory. The official creative guidelines list five as the recommended number of videos, which supports stronger automation and broader creative coverage. They also specify that the video should be at least 10 seconds long, with 15 seconds shown as the recommended length. That makes the best practice centered on using multiple creative variants rather than relying on a single asset. Google Help
Why the other options are incorrect
A) This is incorrect because Google’s creative guidelines require at least 10 seconds, so five seconds is below the accepted length. Google Help
B) This is incorrect because the official guidance recommends 15 seconds and accepts at least 10 seconds, but the stronger best practice here is the recommended use of five videos. Google Help
D) This is incorrect because Google recommends five videos for a Video action campaign, not one. Google Help
Source for verification
https://support.google.com/google-ads/answer/10147229
https://support.google.com/google-ads/answer/9424882
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.