Question: A marketing manager is looking for a measurement solution for an upcoming awareness Video campaign. The solution should let them measure the share of views the audience will have a chance to see. What measurement solution should they use to achieve this and how can they gain access to it?
- Active View, accessible by contacting their Google team.
- Active View, accessible by adding appropriate columns to their statistic tables.
- Unique Reach and Frequency, accessible by adding appropriate columns to their statistic tables.
- Unique Reach and Frequency, accessible by contacting their Google team.
Explanation
The correct measurement solution is Active View because it reports whether a video ad was actually viewable, including the viewable rate, which estimates how many measurable impressions had an opportunity to be noticed. For video ads, Google Ads counts a viewable impression when at least 50% of the ad is visible while playing for at least two seconds. That aligns with measuring the share of views the audience had a chance to see, which is a viewability question rather than a reach question. Google Ads also states that Active View metrics are available by adding the appropriate columns to the statistics table. Google Help
Why the other options are incorrect
A) This is incorrect because Active View is the right solution, but access is through adding Active View columns in the statistics table, not by contacting a Google team. Google Help
C) This is incorrect because Unique Reach and Frequency measures how many people were shown an ad and how often, not whether the ad was viewable. Google Help+1
D) This is incorrect because Unique Reach and Frequency is not the viewability solution, even though those metrics can also be added as columns. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/7029393
https://support.google.com/google-ads/answer/2472714
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.