Question: After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?
- Bumper ads
- Non-skippable in-stream ads
- Masthead ads
- In-feed video ads
Explanation
Bumper ads are built for short, memorable messaging, which makes them the right follow-up format after a longer awareness ad. Google Ads defines them as 6 seconds or shorter and specifically recommends them for broad reach with a memorable message. That fits a remarketing approach where the audience already knows the brand from the earlier 30-second video and now needs concise reinforcement. This format is designed to refresh recall efficiently rather than deliver a longer message again. Google Help+1
Why the other options are incorrect
Non-skippable in-stream ads are meant to deliver the full message and can run longer, so they do not match the goal of using a shorter reminder ad. Google Help+1
Masthead ads are a reservation-based homepage format for massive awareness, not the standard choice for remarketing with short follow-up creative. Google Help+1
In-feed video ads appear in discovery surfaces and depend on the viewer choosing to click and watch, so they are not the dedicated short, memorable reminder format. Google Help
Source for verification
Google Ads Help: About video ad formats. Google Help
Google Ads Help: About Video campaigns. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.