Question: For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?
- Targeted observations
- Purchase intent lift
- Earned views
- Core performance metrics
Explanation
When effectiveness is judged by actual user clicks, the relevant measurement is the standard performance reporting built around clicks and click-through rate (CTR). Google Ads describes clicks as the action that shows how well an ad appeals to viewers, and its video ad metrics report clicks alongside impressions, views, engagement, and earned actions. That makes this the clearest evidence of whether a consideration Video campaign generated direct interaction with the ad. It is more appropriate than lift studies or follow-on YouTube engagement signals when the requirement is the number of actual clicks. Google Help+2Google Help+2
Why the other options are incorrect
Targeted observations This does not fit a click-based reporting need, because the required evidence is direct user click activity rather than audience observation criteria. Google Help+1
Purchase intent lift This belongs to Brand Lift measurement and evaluates changes in perception such as purchase intent, not actual clicks on the ad. Google Help+1
Earned views These are follow-on earned actions after the ad view, so they do not measure direct click activity on the video ad itself. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/2375431
https://support.google.com/google-ads/answer/9049825
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.