Question: An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?
- Add Contextual audiences
- Add skippable in-stream ads
- Change the frequency settings
- Change the bid strategy to CPM
Explanation
The relevant control is the frequency cap, because it limits how many times ads can appear to the same user. In a Video action campaign, that setting is available in Additional settings and can restrict delivery even when budget is still available. When a large share of budget remains unspent after two weeks, the cap may be suppressing eligible impressions rather than the budget itself. Loosening the frequency settings gives the campaign more opportunities to serve and helps it use more of the available budget. Google Help+1
Why the other options are incorrect
Contextual audiences This adds another targeting layer instead of adjusting the frequency cap, so it does not address the delivery limit described. Google Help+1
Skippable in-stream ads This changes ad format rather than the frequency cap, so it is not the direct lever for increasing delivery in this situation. Google Help+1
CPM This is incorrect because Video action campaigns use conversion-focused bid strategies such as Target CPA, Maximize conversions, Max conversion value, or target ROAS, not CPM. Google Help
Source for verification
https://support.google.com/google-ads/answer/10146226
https://support.google.com/google-ads/answer/3013684
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.