Question: If you started a Video action campaign four weeks ago, added In-Market and Custom Audiences two weeks later, and have now spent 80% of your budget, what action should you take next to grow conversion volume?
- Engage with website visitors by adding the Life Events audience type.
- Add Demographics Audiences to re-engage with existing customers.
- Remove audience restrictions with run-of-network targeting.
- Re-engage with existing customers by adding Custom Audiences.
Explanation
In a conversion-focused Video action campaign, Google Ads recommends keeping audience targeting as broad as possible so the system can reach new and relevant viewers who are likely to convert. Google Help+1
After narrower segments such as in-market and custom audiences have already been used, the next growth move is to expand beyond those restrictions to unlock more eligible traffic. Google Help+1
Broader targeting gives the ad-serving system more auctions and more users to evaluate, which increases the chance of finding additional conversions. Google Help+1
Google also states that expanding targeting helps the system identify more competitive auctions, which supports stronger delivery when the campaign is trying to scale further. Google Help
Why the other options are incorrect
Life Events This adds another audience layer instead of broadening reach, so it does not help the campaign scale conversion volume as effectively. Google Help+1
Demographics Audiences This narrows eligibility even more, which works against Google’s guidance to keep conversion-focused video targeting broad. Google Help+1
Custom Audiences This keeps the campaign restricted to another selected audience rather than opening it to wider conversion opportunities. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/7131506
https://support.google.com/google-ads/answer/9424882
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.