Question: A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?
- Have a clear call-to-action such as "Learn more."
- Reach a broad audience with Dynamic video ads.
- Add location extensions to focus on selected geographic locations.
- Link your Google Ads account to your Google Merchant Center account.
Explanation
A Video action campaign is designed to drive actions, so the creative should make the next step obvious and easy to take. Google Ads specifically recommends a clear call-to-action such as “Learn more,” “Sign up,” or “Buy now” as a best practice for increasing consumer interaction. This helps connect the video message to a direct response on the landing page. It is the only option that improves the ad creative itself in a way that supports conversion-focused engagement. Google Help+1
Why the other options are incorrect
Dynamic video ads This is not the recommended creative best practice for a standard Video action campaign focused on driving website interaction. Google Help+1
Location extensions This is not the key creative recommendation for encouraging interaction with a website-focused holiday sale video ad. Google Help+1
Google Merchant Center Linking a Merchant Center account can support product feeds, but it is not the core creative best practice for increasing ad interaction in this scenario. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/9424882
https://support.google.com/google-ads/answer/10147229
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.