Question: How can you determine the target cost-per-thousand impressions (tCPM) bid for a new awareness Video campaign?
- By slightly inflating the estimate provided by the traffic estimator during campaign setup.
- By slightly inflating the average amount you're willing to pay for your campaign.
- By using the estimate provided by the traffic estimator during campaign setup.
- By deciding on the highest amount you're willing to pay for your campaign.
Explanation
Target cost-per-thousand impressions (tCPM) is an impression-based bid where the advertiser sets the average amount to pay for every 1,000 impressions. Google Ads then optimizes delivery to help reach more unique users while trying to keep the campaign’s average CPM at or below that target. Because this bid is defined by the amount the advertiser is prepared to pay, it is chosen from business value and budget tolerance rather than from an automatic setup estimate. That is why the correct approach is to set the bid based on the maximum acceptable spend level for 1,000 impressions. Google Help+2Google Help+2
Why the other options are incorrect
A) Google Ads documentation defines tCPM as an advertiser-set target, not a bid that should be increased above a setup estimate. Google Help+1
B) tCPM is not determined by inflating an average estimate; it is the target average amount set for 1,000 impressions. Google Help+1
C) Google Ads does not define tCPM as a value taken directly from a traffic estimator during setup. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/9158634
https://support.google.com/google-ads/answer/2472725
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.