Question: If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?
- Skippable in-stream ads and bumper ads.
- Skippable in-stream ads and in-feed video ads.
- Non-skippable in-stream ads and in-feed video ads.
- Non-skippable in-stream ads and bumper ads.
Explanation
A Video action campaign is built to drive leads and other conversion-focused outcomes with action-oriented video formats. Google Ads states that Video action campaigns use skippable in-stream ads and in-feed video ads. This format mix gives the campaign both interruptive video inventory and discovery-style placements that can drive users to act. For a first lead-generation setup, those are the standard formats used by this campaign type.
Why the other options are incorrect
Skippable in-stream ads + bumper ads Bumper ads are designed for short awareness messaging and are not part of the standard format mix for Video action campaigns.
Non-skippable in-stream ads + in-feed video ads Non-skippable in-stream ads are used for reach and awareness objectives, not as the default format in a Video action campaign.
Non-skippable in-stream ads + bumper ads This combines two awareness-focused formats and does not match the conversion-oriented format setup of Video action campaigns.
Source for verification
https://support.google.com/google-ads/answer/10147229
https://support.google.com/google-ads/answer/2375464
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.