Question: A toy company wants to build awareness and recall for their brand using a new Google Video campaign. What will the Google Video campaign let the company do?
- It will let the toy company reach potential customers and keep the brand top of mind.
- It will let the toy company reach potential customers in decision-making moments.
- It will let the toy company surface comparisons to potential customers in similar businesses.
- It will let the toy company influence potential customers in opinion-shaping moments.
Explanation
Video campaigns with a Brand awareness and reach objective are built to maximize exposure and strengthen memory of the brand among potential customers. Google Ads describes this objective as using video ads to make people aware of a brand, which matches an awareness and recall use case. That makes the core value broad message delivery with reinforcement of brand recall, not lower-funnel action. For this objective, success is centered on reaching relevant audiences and keeping the brand memorable over time. Google Help+1
Why the other options are incorrect
Decision-making moments This describes a lower-funnel stage closer to action, while Brand awareness and reach is focused on exposure and recall. Google Help
Comparisons Google Ads Video solutions are not defined as a comparison tool between similar businesses. Google Help
Opinion-shaping moments This is less accurate than the official awareness use case, which centers on making people aware of the brand and reinforcing recall. Google Help
Source for verification
Create a Video campaign. Google Help
Choose the right campaign type. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.